Validate your product idea against 30 real companies that tried something similar

Submit a product brief and get a structured market research report in 10 minutes. We research real products, derive rules for what separates winners from losers, prove those rules work, and evaluate your idea against them.

Validate my idea — £25

One-time payment. No subscription. Full report in ~10 minutes.

Methodology validated

85% accuracy

vs 50% for generic AI — tested on 20 held-out products (p=0.006)

How it works

1. We research

We find 30 real products in your category — 15 successes and 15 failures — with key facts and launch decisions.

2. We derive & prove rules

We analyse winners vs losers, derive 8 predictive rules, and prove they work on products we held out from the analysis.

3. We evaluate your idea

We score your idea against the proven rules and deliver a structured report with a verdict, scorecard, and action plan.

What you get

Verdict + Scorecard (STRONG / MODERATE / WEAK out of 10)

8 predictive rules derived from your category

Rule compliance table (PASS / FAIL / DECISION NEEDED)

Calibration proof showing methodology accuracy

Market landscape: 30 real products mapped

Action plan: what to do next based on your gaps

Every claim names a real company

Delivered in ~10 minutes, not 4-6 weeks

Positioned in the gap

	ChatGPT	BriefScore	Research firm
Price	Free	£25	£5K+
Time	Instant	10 minutes	4-6 weeks
Real companies cited	No	30 products	Varies
Validated methodology	No	Yes (85% accuracy)	Sometimes
Actionable rules	Generic advice	8 category-specific rules	Detailed

Ready to validate your idea?

Less than the cost of a business book. More useful than asking ChatGPT.

Get your report — £25