Blog

Insights on product validation and market research.

3 April 2026

How we researched 30 meal kit companies and what we found

Over half the meal kit companies we researched no longer exist. But the survivors share patterns the casualties consistently missed. Here's what the data says.

2 April 2026

Why most product ideas fail — and what the survivors did differently

We analysed 180+ real products across 6 categories. The pattern is clear: the ideas that survive aren't better — they're better positioned.